Story: What Difference Does It Make?

Some may say a story is dispensable. Some may say a story can’t house, feed or clothe anyone in times of need. 

But it can. What is essential to each charitable fundraising campaign? A story. Every nonprofit appeal? A story.

Stories are the currency of connection and they can ignite empathy, inspire action, and foster resilience.

Even in dark times or through life-changing experiences such the monumentally devastating fires in Los Angeles, stories not only survive—they multiply.  A story is born when neighbors gather to salvage a doll, a book, or a bowl that survived the fire. A story is born when strangers cook meals or donate money.  A story is born when a brave firefighter rescues your dog.

In your family, just as in business and leadership, stories carry weight. Stories connect us to our loved ones at home, and to our teams at work. In all cases, stories connect us to our community.

We need to remember that stories can heal and empower us too, while creating meaning in our lives.

Most of all your family story is a record, a piece of history, an eternal contribution to your family legacy.

And it makes all the difference in the world.